Jimmy Choo Is Ambassador for Diana Award

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Celebrity shoe designer Jimmy Choo has been appointed the ambassador for the Princess Diana Award for youths.

Steve Riding

“It’s an honour and I’m grateful to be the Ambassador for (The) Diana Award to raise funds and continue Princess Diana’s legacy,” Choo posted on his Instagram account @profjimmychoo on Wednesday.

The Diana Award was set up in memory of Princess Diana and her belief that young people have the power to change the world for the better. It is the longest-running award for young people and has the support of her sons Prince William and Prince Harry.

“I am proud and honoured to be accorded this appointment. This is for Malaysia, for National Day and Malaysia Day as a Anak Malaysia,” Choo said when contacted in London, The Star reported.

ProJimmyChooLeeds @ ChooLeeds/Twitter

“Princess Diana was very committed to the fashion industry here in the United Kingdom and my commitment is to keep her memory alive by further expanding her role in fashion globally,” he said, adding that he would help raise funds for the environment and inspire the youth.

Choo will showcase his homage to his late friend, titled ‘My Tribute to Diana’, at Malaysia Fashion Week (MFW) from Oct 18 to 22 at Publika.

The exhibition will feature the last pair of shoes that Choo made for Diana, but were never collected.

“She ordered it as ‘flat pumps V-cut’ made from Italian silk faille, which Choo ordered from Joel & Sons, the Queen’s fabric supplier,” said MFW chairman Nancy Yeoh.

The shoes will be flown in from London along with several replicas of Diana’s shoes made specifically for the exhibition.

Choo first met Diana when he was summoned to Kensington Palace in 1990 and received an order for six pairs of shoes from her. He made shoes for the princess until her death on Aug 31, 1997.