An advertisement put up by McDonald’s Singapore for Ramadan has gone viral internationally, with netizens praising the ad.
The 1min 52sec video ad in its full version was developed by advertising company DDB and put up on May 14.
It follows a McDonald’s delivery rider who wakes up before dawn and has his suhur, or pre-dawn meal, with his family.
The camera then follows him on his day as he makes deliveries, overcomes difficulties and helps a man whose car has broken down.
Towards the end of the advertisement, he makes a delivery to a man, who looks at the time and stops him from leaving.
“Adik,” the man says, “It’s time to break your fast right?”
He offers a McDonald’s happy sharing box to him and the ad ends with the tagline: “Share the spirit of Ramadan.”
The YouTube clip has been watched more than 479,000 times and was featured in an article by BuzzFeed.
User Maheen Ajaz wrote: “Watching from America and wow wish there were ads like this here!”
A commenter on BuzzFeed’s article, Jerika Layne, wrote: “Yeah I teared up a bit.”
Others were surprised that McDonald’s delivery exists.