The government has agreed to rebrand the Department of Special Affairs (JASA) as the Department of Community Communications (J-KOM) with different roles and functions, Minister of Communications and Multimedia (KKMM) Datuk Saifuddin Abdullah said.
He said the main objective of J-KOM was to create two-way communications between the government and the people, namely, to convey accurate, authentic, and wise government information to the people, as well as to hear the voices and feedback from the people.
“The method used is by developing the community, especially at the grassroots level, who practise a culture of knowledge, are digitally skilled, and appreciate the meaning and focus of patriotism by adopting the community empowerment approach,” he said when winding up the debate of the Supply Bill 2021 for his ministry at the Dewan Rakyat sitting today.
Saifuddin also said that the functions of J-KOM differed from that of Japen (Department of Information) as the main task of J-KOM right now is to implement strategic communication to promote the new normal following Covid-19.
Japen, on the other hand, he said was tasked to provide an understanding of government’s policies, programmes and initiatives to the public through, first and foremost, communications.