Women must not be treated as objects and people should be more aware of society’s sensitivities, said Datuk Seri Najib Tun Razak.
The Prime Minister said he regretted the incident of the poster advertisement by a petrol company of a woman which went viral recently, even though some meant it as a joke.
“Their actions which included indecent acts, even though on a poster, are very disappointing, shameful and against our culture and customs,” Najib said in his posting on his official blog najibrazak.com on Saturday night.
Najib said this should not have happened because it was an insulting and disrespectful act by a small number of people towards women.
“We are responsible for providing a safe and comfortable environment for women who are also our mothers, wives, children and sisters.
“Imagine if the same behaviour is shown towards our own family members, whether they are our children, mothers, or sisters,” Najib said.
He added that the people should rely on the fifth principle of Rukunegara, which is “Kesopanan dan Kesusilaan” (courtesy and morality).
He said mutual respect was an important element for everyone to continue living together peacefully.
“Islam also teaches us to respect women, and even place them in a high place, as I shared previously in www.najibrazak.com/bm/blog/kehebatan-tokoh-tokoh-wanita-dalam-sejarah-islam/,” Najib added.