A television commercial of Indonesian ice cream Indoeskrim has gained worldwide attention on the Internet with more than ten million viewers.
Entitled ‘Kisah Legenda Nusantara’ (The Legend of Archipelago), the three-minute commercial is promoting new flavours from the brand’s Nusantara series.
Entertaining and hilarious, the ad infuses the modern with the ancient, with gadgets such as the iPhone, walkie-talkie and refrigerator as props while the characters are of a bygone royal kingdom.
The official Instagram account of humor website 9gag.com posted a short version of the commercial on Jul 8. Within days, it was watched by more than 10 million viewers and liked by more than a million users.
Meanwhile, on Twitter, some netizens highlighted the intricately adorned iPhone casing that was used by the characters.
