The Unlikely Fame of an Indon Ice Cream Ad

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A television commercial of Indonesian ice cream Indoeskrim has gained worldwide attention on the Internet with more than ten million viewers.

Entitled ‘Kisah Legenda Nusantara’ (The Legend of Archipelago), the three-minute commercial is promoting new flavours from the brand’s Nusantara series.

Entertaining and hilarious, the ad infuses the modern with the ancient, with gadgets such as the iPhone, walkie-talkie and refrigerator as props while the characters are of a bygone royal kingdom.

The official Instagram account of humor website 9gag.com posted a short version of the commercial on Jul 8. Within days, it was watched by more than 10 million viewers and liked by more than a million users.

Meanwhile, on Twitter, some netizens highlighted the intricately adorned iPhone casing that was used by the characters.