Fast-paced Comic Tenaga Raya Ad a Viral Hit

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In less than a week, Tenaga’s ‘Aida’ Raya ad has garnered nine million views.

 

Unlike many a festive ad that tugs at the heartstrings and moves us to tears, Tenaga Nasional Bhd’s Hari Raya commercial this year is fresh, funny and effective in conveying the message that what’s most important is being together with the family.

The humorous four-minute video released on Jun 14 shows a young professional named Aida in the frantic days leading to Hari Raya, juggling her workload and making cookies for more income. When she was all set to ‘balik kampung’, a comedy of errors saw her arriving dispirited at home – only to be warmly comforted by her loved ones.

The Facebook video has had 1.2 million organic views and a further seven million views through paid promotion. The YouTube version had been viewed more than 700,000 times at the time of publication.

‘Dugaan Raya Aida’ (Aida’s Raya Woes) was created by renowned ad agency Leo Burnett Malaysia.

“Tenaga Nasional has always been about brightening people’s lives, and more so during the festive season. And we believe that this humorous take on what many Malaysians can relate to will put a smile on everyone’s face,” said Iska Hashim, the agency’s group creative director.